Diverse Roofing approached LHD in need of a rebrand. They wanted to stray from residential roofing, something they had done in previous years, and focus solely on becoming a commercial roofing company. They needed a logo design that separated them from their competitors, something with a little edge. We designed a logo and various icons for them to use on business cards, marketing materials, work apparel, vehicles, and more. To give them more flexibility, we also created a secondary color palette as part of their branding, which they could incorporate into their materials and online presence.